|
Internet Marketing : | Building Advantage in the Networked Economy Rafi A. Mohammed ... [et al.] by Mohammed, Rafi A | Mohammed, Rafi. Edition: 2nd ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, 2004Online access: Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0643/2002043195-t.html Availability: Items available for loan: Karen (1) Call number: HF5415.1265 .I565 2004.
|
|
Marketing c James L. Burow ; contributing writer, Jim Bosiljevac by Burrow, Jim | Bosiljevac, Jim. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia; |a Mason, OH : , South-Western Cengage Learning 2012Availability: Items available for loan: Karen (1) Call number: HF5415 .B7729 2012.
|
|
Marketing & Selling Professional Services : practical approaches to practice development Patrick Forsyth. by Forsyth, Patrick. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London ; |a Sterling, Va. : Kogan Page, c 2003Online access: Publisher description |u http://www.loc.gov/catdir/enhancements/fy0715/2003017300-d.html Availability: Items available for loan: Karen (1) Call number: HD8038.A1 F67 2003.
|
|
Marketing Channels a Management View Bert Rosenbloom. by Rosenbloom, Bert. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia ; |a Mason, OH :. |b South-Western Cengage Learning, c2013Availability: Items available for loan: Karen (1) Call number: HF5415.129 .R67 2013.
|
|
Total Relationship Marketing : b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm Evert Gummesson. by Gummesson, Evert, 1936-. Edition: 3RD EDMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass Butterworth-Heinemann, 2008Online access: Table of contents,Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.55 .G86 2008.
|
|
A preface to Marketing Management / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul | Donnelly, James H. Edition: Eleventh ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008Other title: Marketing management.Online access: Table of contents only Availability: Items available for loan: Nairobi (4) Call number: HF5415.13 .P388 2008, .., Karen (8) Call number: HF5415.13 .P388 2008 (SL), ... Items available for reference: Mombasa Not for loan (1) Call number: HF5415.13 .P388 2008, Karen Not for loan (1) Call number: HF5415.13 .P388 2008 (RES), Nairobi Not for loan (1) Call number: HF5415.13 .P388 2008.
|
|
Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, OH : South-Western, Cengage Learning, c2012Availability: Items available for loan: Karen (2) Call number: HF5821 .O34 2012, ...
|
|
Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2012Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2012.
|
|
Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- | Belch, Michael A. Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill, c2004Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2004.
|
|
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A. Shimp. by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Karen (1) Call number: HF5415.123 .S54 2007.
|
|
Basic Marketing : A Global-managerial Approach William D. Perreault, Jr., E. Jerome McCarthy by Perreault, William D. Edition: 14th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill, c2002Availability: Items available for loan: Karen (1) Call number: HF5415.13 .M369 2002, Nairobi (4) Call number: HF5415.13 .M369 2002, ...
|
|
Basic Marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D | Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome). Edition: 17th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: Items available for loan: Karen (4) Call number: HF5415.13 .M369 2009, .., Nairobi (1) Call number: HF5415.13 .M369 2009.
|
|
Basic Marketing Research : applications to contemporary issues / Naresh K. Malhotra. by Malhotra, Naresh K. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002Availability: Items available for loan: Karen (1) Call number: HF5415.2 .M288 2002.
|
|
Business Marketing : Connecting Strategy, Relationships, and Learning / F. Robert Dwyer, John F. Tanner, Jr. by Dwyer, F. Robert | Tanner, John F. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Publisher description | Table of contents only Availability: Items available for loan: Karen (5) Call number: HF5415 .D92 2009 SL, ...
|
|
Business Marketing Management:B2B Michael D Hutt and Thomas W Speh by Hutt, Micheal D | Spheh Thomas W. Edition: 11th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: australia Thomson South - Western 2008Availability: Items available for loan: Karen (1) Call number: HF5415.13 .H8 2013. Items available for reference: Karen Not for loan (1) Call number: HF5415.13 .H8 2013.
|
|
Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall. by Johnston, Mark W | Churchill, Gilbert A | Ford, Neil M | Walker, Orville C | Marshall, Greg W. Series: Mcgraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only | Publisher description Availability: Items available for loan: Nairobi (1) Call number: HF5438.4 .C48 2009.
|
|
Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008Other title: Consumer behavior & marketing strategy.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Karen (5) Call number: HF5415.3 .P468 2008, .., Nairobi (1) Call number: HF5415.3 .P468 2008. Items available for reference: Karen Not for loan (1) Call number: HF5415.3 .P468 2008.
|
|
Contemporary Advertising / William F. Arens. by Arens, William F. Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Karen (1) Call number: HF5821 .B62 2006.
|
|
Contemporary Marketing : interactive text / Louis E. Boone, David L. Kurtz. by Boone, Louis E | Kurtz, David L. Edition: 11 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2005Availability: Items available for loan: Karen (1) Call number: HF5415 .B53.
|
|
Creative Arts Marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead. by O'Sullivan, Terry, 1957- [author.] | O'Sullivan, Catherine, 1956 December 5- [author.] | Hill, Elizabeth, 1960- [author.] | Whitehead, Brian [author.]. Edition: 3rd edition.Material type: Text; Format:
available online
 ; Literary form:
Not fiction
Publisher: New York : Routledge, 2017Availability: Items available for loan: Karen (1) Call number: NX634 .O582 2003.
|