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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. The core

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/IRWIN, c2009Online access: Table of contents only | Publisher description Availability: Items available for loan: Nairobi (6) Call number: HF5415 .K452 2007, .., Mombasa (1) Call number: HF5415 .K452 2007, Karen (15) Call number: HF5415 .K452 2007, ... Not available: In transit (1).

Marketing Management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.13 .M352324 2008, Nairobi (1) Call number: HF5415.13 .M352324 2008.
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IMC : using advertising and promotion to build brands / Tom Duncan.

by Duncan, Tom (Thomas R.).

Series: The McGraw-Hill/Irwin series in marketingEdition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, 2002Availability: Items available for loan: Karen (1) Call number: HF5415.13 .D846 2002.

Contemporary Advertising / William F. Arens.

by Arens, William F.

Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Karen (2) Call number: HF5821 .B62 2006, ...

Management of a Sales Force.

by Spiro, Rosann L | Stanton, William J | Rich, Gregory A.

Series: McGraw-Hill/Irwin series in marketingEdition: 11th ed. / Rosann L. Spiro, William J. Stanton, Gregory A. Rich.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Karen (2) Call number: HF5438.4 .S78 2003, ...
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Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2004.

Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall.

by Johnston, Mark W | Churchill, Gilbert A | Ford, Neil M | Walker, Orville C | Marshall, Greg W.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only | Publisher description Availability: Items available for loan: Nairobi (1) Call number: HF5438.4 .C48 2009.
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Series: McGraw-Hill/Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Karen (1) Call number: HF5415.2 .H258 2003.

Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Series: McGraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: Karen (2) Call number: HF5415.33.U6 H38 2004, ...

Strategic Marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Series: McGraw-Hill/Irwin series in marketingEdition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: Karen (1) Call number: HF5415.135 .C72 2003.

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