The Co-operative University of Kenya

Contemporary Advertising / William F. Arens.

By: Arens, William FMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006Edition: 10th edDescription: xl, 614 [80]p. : col. ill. ; 28 cmISBN: 0072964723 (alk. paper)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 2006Online resources: Publisher description | Table of contents only
List(s) this item appears in: Public relations and advertising | marketing
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Karen
HF5821 .B62 2006 (Browse shelf(Opens below)) 1 Available 2020-2762

Includes indexes.

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