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Contemporary Advertising / William F. Arens.

By: Arens, William FMaterial type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006Edition: 10th edDescription: xl, 614 [80]p. : col. ill. ; 28 cmISBN: 0072964723 (alk. paper)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 2006Online resources: Publisher description | Table of contents only

List(s) this item appears in: Public relations and advertising | marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Karen	HF5821 .B62 2006 (Browse shelf(Opens below))	1	Available		2020-2762

Includes indexes.

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