The Co-operative University of Kenya

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A. Shimp.

By: Shimp, Terence AContributor(s): Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communicationsMaterial type: TextTextPublication details: Mason, OH : Thomson/South-Western, c2007Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN: 0324321430Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.8/2 LOC classification: HF5415.123 | .S54 2007Online resources: Contributor biographical information | Publisher description | Table of contents only
List(s) this item appears in: Public relations and advertising | marketing
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HF5415.123 .S54 2007 (Browse shelf(Opens below)) 1 Available 2020-3200

Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.

Includes bibliographical references and indexes.

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