The Co-operative University of Kenya

Creative Arts Marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead.

By: O'Sullivan, Terry, 1957- [author.]Contributor(s): O'Sullivan, Catherine, 1956 December 5- [author.] | Hill, Elizabeth, 1960- [author.] | Whitehead, Brian [author.]Material type: TextTextPublisher: New York : Routledge, 2017Edition: 3rd editionDescription: XVIII,360PContent type: text Media type: computer Carrier type: online resourceISBN: 0750657375Subject(s): Arts -- Marketing | Arts -- ManagementAdditional physical formats: Print version:: Creative arts marketingDDC classification: 700.68/8 LOC classification: NX634 | .O582 2003
Contents:
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
List(s) this item appears in: marketing | Creative Economy
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Karen
NX634 .O582 2003 (Browse shelf(Opens below)) 1 Available 2020-1872

Includes bibliographical references and index.

The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.

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