The Co-operative University of Kenya

Basic Marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN: 9780073381053 (alk. paper); 0073381055 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 2009Online resources: Table of contents only
List(s) this item appears in: marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Karen
HF5415.13 .M369 2009 (Browse shelf(Opens below)) 1 Available 2020-0611
Book Book Karen
HF5415.13 .M369 2009 (Browse shelf(Opens below)) 2 Available 2020-0612
Book Book Karen
HF5415.13 .M369 2009 (Browse shelf(Opens below)) 3 Available 2020-0989
Book Book Karen
HF5415.13 .M369 2009 (Browse shelf(Opens below)) 4 Available 2020-0993
Book Book Nairobi
HF5415.13 .M369 2009 (Browse shelf(Opens below)) 5 Available 2020-3641

Includes indexes.

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