A preface to Marketing Management / J. Paul Peter, James H. Donnelly, Jr.
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TextPublication details: Boston : McGraw-Hill Irwin, c2008Edition: Eleventh edDescription: xiv, 252 p. : ill. (some col.) ; 26 cmISBN: 9780073380964 (alk. paper); 0073380962 (alk. paper)Other title: Marketing managementSubject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P388 2008Online resources: Table of contents only
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Includes bibliographical references (p. 235-241) and indexes.
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