The Co-operative University of Kenya

Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: O'Guinn, Thomas CContributor(s): Allen, Chris T | Semenik, Richard JMaterial type: TextTextPublication details: Mason, OH : South-Western, Cengage Learning, c2012Edition: 6th edDescription: xii, 693 p. : chiefly col. ill. ; 29 cmISBN: 9780538473323 (hbk.); 0538473320 (hbk.)Subject(s): Advertising media planning | Branding (Marketing) | AdvertisingLOC classification: HF5821 | .O34 2012
List(s) this item appears in: Public relations and advertising | marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Karen
HF5821 .O34 2012 (Browse shelf(Opens below)) 1 Available 2020-3905
General book General book Karen
HF5821 .O34 2012 (Browse shelf(Opens below)) 2 Available 2022-6179

Includes bibliographical references and index.

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