Basic Marketing : A Global-managerial Approach William D. Perreault, Jr., E. Jerome McCarthy
Material type:
TextPublication details: Boston : McGraw-Hill, c2002Edition: 14th edDescription: xxxii, 815 [28] p. col. ill., maps 28 cm 1 computer laser optical disk (4 3/4 in.)ISBN: 0071121102Subject(s): Marketing -managementLOC classification: HF5415.13 | .M369 2002
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Nairobi | HF5415.13 .M369 2002 (Browse shelf(Opens below)) | 2 | Available | 015196 | |
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Nairobi | HF5415.13 .M369 2002 (Browse shelf(Opens below)) | 3 | Available | 015197 | |
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Nairobi | HF5415.13 .M369 2002 (Browse shelf(Opens below)) | 4 | Available | 015194 | |
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Nairobi | HF5415.13 .M369 2002 (Browse shelf(Opens below)) | 5 | Available | 013106 |
Includes bibiliographical references (p. 754-810) and indexes.
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