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Contemporary Marketing : interactive text / Louis E. Boone, David L. Kurtz.

By: Boone, Louis EContributor(s): Kurtz, David LMaterial type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, c2005Edition: 11 edDescription: xx, 491 p. : ill. (some col.) ; 28 cmISBN: 0324290101 (package); 032429008X (text only); 0324290098 (Xtral access certificate); 0534558534 (InfoTrac)LOC classification: HF5415 | .B53

List(s) this item appears in: marketing

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General book	Karen	HF5415 .B53 (Browse shelf(Opens below))	1	Available		2020-4299

Includes bibliographical references and indexes.

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The Co-operative University of Kenya

Contemporary Marketing : interactive text / Louis E. Boone, David L. Kurtz.