The Co-operative University of Kenya

Contemporary Marketing : interactive text / Louis E. Boone, David L. Kurtz.

By: Boone, Louis EContributor(s): Kurtz, David LMaterial type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, c2005Edition: 11 edDescription: xx, 491 p. : ill. (some col.) ; 28 cmISBN: 0324290101 (package); 032429008X (text only); 0324290098 (Xtral access certificate); 0534558534 (InfoTrac)LOC classification: HF5415 | .B53
List(s) this item appears in: marketing
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415 .B53 (Browse shelf(Opens below)) 1 Available 2020-4299

Includes bibliographical references and indexes.

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