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Total Relationship Marketing : b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm Evert Gummesson.

By: Gummesson, Evert, 1936-Material type: TextTextPublication details: Boston, Mass Butterworth-Heinemann, 2008Edition: 3RD EDDescription: __ |a xiii, 281 p. ill. 25 cmISBN: 9780750686334, 075064463X (pbk.),Subject(s): Relationship marketingLOC classification: HF5415.55 | .G86 2008Online resources: Table of contents,Publisher description
List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415.55 .G86 2008 (Browse shelf(Opens below)) 1 Available 014938

Includes bibliographical references and index.

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