Total Relationship Marketing : b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm Evert Gummesson.
Material type:
TextPublication details: Boston, Mass Butterworth-Heinemann, 2008Edition: 3RD EDDescription: __ |a xiii, 281 p. ill. 25 cmISBN: 9780750686334, 075064463X (pbk.),Subject(s): Relationship marketingLOC classification: HF5415.55 | .G86 2008Online resources: Table of contents,Publisher description
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General book
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Karen | HF5415.55 .G86 2008 (Browse shelf(Opens below)) | 1 | Available | 014938 |
Includes bibliographical references and index.
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