The Co-operative University of Kenya

Strategic Marketing / David W. Cravens, Nigel F. Piercy.

By: Cravens, David WContributor(s): Piercy, NigelMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003Edition: 7th edDescription: xviii, 843 p. : ill., maps ; 26 cmISBN: 0072466650 (student : alk. paper); 0071151613 (international : alk. paper)Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.135 | .C72 2003Online resources: Publisher description | Table of contents
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415.135 .C72 2003 (Browse shelf(Opens below)) 1 Available 2024-0245

Includes bibliographical references and indexes.

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