The Co-operative University of Kenya

IMC : using advertising and promotion to build brands / Tom Duncan.

By: Duncan, Tom (Thomas R.)Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, 2002Edition: 1st edDescription: xxxii, 783 p. : ill. (chiefly col.) ; 29 cmISBN: 025621476X (alk. paper)Subject(s): Branding (Marketing)DDC classification: 658.8/27 LOC classification: HF5415.13 | .D846 2002
List(s) this item appears in: Public relations and advertising
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HF5415.13 .D846 2002 (Browse shelf(Opens below)) 1 Available 2020-2517

Includes bibliographical references and index.

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