The Co-operative University of Kenya

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Hair, Joseph FContributor(s): Bush, Robert P | Ortinau, David JMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2003Edition: 2nd edDescription: xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.)ISBN: 0072467576 (alk. paper); 0071151192 (International : alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .H258 2003
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HF5415.2 .H258 2003 (Browse shelf(Opens below)) 1 Available 2022-5679

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