The Co-operative University of Kenya

Marketing Management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

By: Mullins, John W. (John Walker)Contributor(s): Walker, Orville CMaterial type: TextTextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2008Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN: 9780073529820 (alk. paper); 0073529826 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/1 LOC classification: HF5415.13 | .M352324 2008Online resources: Table of contents only | Publisher description
List(s) this item appears in: marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Karen
HF5415.13 .M352324 2008 (Browse shelf(Opens below)) 1 Available 2020-0440
Book Book Nairobi
HF5415.13 .M352324 2008 (Browse shelf(Opens below)) 2 Available 021080

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Includes bibliographical references and index.

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