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Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Hawkins, Del I Contributor(s): Best, Roger J | Coney, Kenneth AMaterial type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2004Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM (4 3/4in. )ISBN: 0072536861 (alk. paper); 0071214690 (international : alk. paper)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/342/0973 LOC classification: HF5415.33.U6 | H38 2004

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General book	Karen	HF5415.33.U6 H38 2004 (Browse shelf(Opens below))	1	Available		2023-0153
General book	Karen	HF5415.33.U6 H38 2004 (Browse shelf(Opens below))	2	Available		2023-0226

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

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