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Global Marketing :Foreign Entry, Local Marketing & Global Management Johny K. Johansson.

by Johansson, Johny K.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, 2009Availability: Items available for loan: Karen (1) Call number: HF1416 .J63 2009.
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Basic Marketing : A Global-managerial Approach William D. Perreault, Jr., E. Jerome McCarthy

by Perreault, William D.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002Availability: Items available for loan: Karen (3) Call number: HF5415.13 .M369 2002, .., Nairobi (2) Call number: HF5415.13 .M369 2002, ...

Marketing . Michael J. Etzel, Bruce J. Walker, William J. Stanton

by Etzel, Michael J | Bruce J.Walker | William J. Stanton.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston: McGraw-Hill/Irwin, 2007Availability: Items available for loan: Karen (2) Call number: HF5415 .S745 2007, ...
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Fundamentals of Marketing William J. Stanton, Charles Futrell.

by Stanton, William J | Futrell, Charles.

Series: McGraw-Hill series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill 1987Availability: Items available for loan: Karen (2) Call number: HF5415 .S745 1975, ... Items available for reference: Karen Not for loan (1) Call number: HF5415 .S745 1987. Not available: In transit (1).

Internet Marketing : | Building Advantage in the Networked Economy Rafi A. Mohammed ... [et al.]

by Mohammed, Rafi A | Mohammed, Rafi.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, 2004Online access: Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0643/2002043195-t.html Availability: Items available for loan: Karen (1) Call number: HF5415.1265 .I565 2004.
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Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2012Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2012.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. The core

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/IRWIN, c2009Online access: Table of contents only | Publisher description Availability: Items available for loan: Nairobi (6) Call number: HF5415 .K452 2007, .., Mombasa (1) Call number: HF5415 .K452 2007, Karen (15) Call number: HF5415 .K452 2007, ... Not available: In transit (1).

A preface to Marketing Management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: Eleventh ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008Other title: Marketing management.Online access: Table of contents only Availability: Items available for loan: Nairobi (3) Call number: HF5415.13 .P388 2008, .., Karen (8) Call number: HF5415.13 .P388 2008 (SL), ... Items available for reference: Mombasa Not for loan (1) Call number: HF5415.13 .P388 2008, Karen Not for loan (1) Call number: HF5415.13 .P388 2008 (RES), Nairobi Not for loan (1) Call number: HF5415.13 .P388 2008. Not available: Checked out (1).
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Test bank to accompany Marketing, the core [by] Roger A. Kerin, Steven W. Hartley, William Rudelius / prepared by Carol J. Johnson.

by Kerin, Roger. A | Kerin, Roger A. Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, 2007Availability: Items available for loan: Nairobi (1) Call number: HF5415 .K452 2007.
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Annual Edition: Marketing 2008/2009 Edited by Richardson, John E

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Newyork : McGraw Hill, ©2008Availability: Items available for loan: Mombasa (2) Call number: HF5415 .A642 2008, .., Karen (3) Call number: HF5415 .A642 2008, ... Items available for reference: Karen Not for loan (1) Call number: HF5415 .A642 2008 .

Business Marketing : Connecting Strategy, Relationships, and Learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Publisher description | Table of contents only Availability: Items available for loan: Karen (5) Call number: HF5415 .D92 2009 SL, ...
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International Marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents Availability: Items available for loan: Karen (3) Call number: HF1416 .C375 2007, ... Items available for reference: Karen Not for loan (1) Call number: HF1416 .C375 2007.
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Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2008Other title: Consumer behavior & marketing strategy.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Karen (5) Call number: HF5415.3 .P468 2008, .., Nairobi (1) Call number: HF5415.3 .P468 2008. Items available for reference: Karen Not for loan (1) Call number: HF5415.3 .P468 2008.
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Essentials of Marketing Research / Joseph F. Hair, Jr. ... [et al.].

by Hair, Joseph F.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Higher Education, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Karen (2) Call number: HF5415.2 .E894 2008, ...

Manager's Guide to Marketing, Advertising, and Publicity / Barry Callen.

by Callen, Barry.

Series: Briefcase bookMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Karen (1) Call number: HF5415 .C2535 2010.

Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Series: The Irwin/McGraw-Hill series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Karen (2) Call number: HF5415 .C6944 1999, ...

Marketing Management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.13 .M352324 2008, Nairobi (1) Call number: HF5415.13 .M352324 2008.
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Basic Marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D | Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: Items available for loan: Karen (4) Call number: HF5415.13 .M369 2009, .., Nairobi (1) Call number: HF5415.13 .M369 2009.
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The Four Pillars of Profit-Driven Marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.

by Moeller, Leslie H, 1961- | Landry, Edward C, 1965- | Kinni, Theodore B, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2009Online access: Table of contents only Availability: Items available for loan: Karen (4) Call number: HF5415.13 .M59 2009, .., Nairobi (2) Call number: HF5415.13 .M59 2009, ...
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Marketing / Dhruv Grewal, Michael Levy.

by Grewal, Dhruv | Levy, Michael, 1950-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: Karen (2) Call number: HF5415 .G675 2008, ...

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