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Marketing . Michael J. Etzel, Bruce J. Walker, William J. Stanton

By: Etzel, Michael J Contributor(s): Bruce J.Walker | William J. StantonMaterial type: Text

TextPublication details: Boston: McGraw-Hill/Irwin, 2007Edition: 14th edDescription: xxii, 706 p. : ill. ; 28 cmISBN: 0073016349 (alk. paper )9780073016344 (alk. paper)Subject(s): MarketingLOC classification: HF5415 | .S745 2007

List(s) this item appears in: marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General book	Karen	HF5415 .S745 2007 (Browse shelf(Opens below))	1	Available		014285
Short Loan	Karen	HF5415 .S745 2007 (Browse shelf(Opens below))	2	Available		014284

Includes bibliographical references (p. 640-663) and indexes.

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The Co-operative University of Kenya

Marketing . Michael J. Etzel, Bruce J. Walker, William J. Stanton