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Manager's Guide to Marketing, Advertising, and Publicity / Barry Callen.

By: Callen, BarryMaterial type: Text

TextSeries: Briefcase bookPublication details: New York : McGraw Hill, c2010Description: xviii, 250 p. : ill. ; 23 cmISBN: 9780071627962 (pbk.); 0071627960 (pbk.)Other title: Marketing, advertising, and publicitySubject(s): Marketing | Advertising | PublicityLOC classification: HF5415 | .C2535 2010

List(s) this item appears in: Public relations and advertising | marketing

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Short Loan	Karen	HF5415 .C2535 2010 (Browse shelf(Opens below))	1	Available		2020-0318

Includes index.

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The Co-operative University of Kenya

Manager's Guide to Marketing, Advertising, and Publicity / Barry Callen.