The Co-operative University of Kenya

The Four Pillars of Profit-Driven Marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.

By: Moeller, Leslie H, 1961-Contributor(s): Landry, Edward C, 1965- | Kinni, Theodore B, 1956-Material type: TextTextPublication details: New York : McGraw-Hill, c2009Description: vii, 232 p. : ill. ; 24 cmISBN: 0071615059 (alk. paper); 9780071615051 (alk. paper)Subject(s): Marketing -- Management | Communication in marketing | Rate of return | ProfitDDC classification: 658.8 LOC classification: HF5415.13 | .M59 2009Online resources: Table of contents only
List(s) this item appears in: marketing
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Karen
HF5415.13 .M59 2009 (Browse shelf(Opens below)) 1 Available 2020-0830
Book Book Karen
HF5415.13 .M59 2009 (Browse shelf(Opens below)) 2 Available 2020-0885
Book Book Karen
HF5415.13 .M59 2009 (Browse shelf(Opens below)) 3 Available 2020-0967
Book Book Karen
HF5415.13 .M59 2009 (Browse shelf(Opens below)) 4 Available 2020-0968
Book Book Nairobi
HF5415.13 .M59 2009 (Browse shelf(Opens below)) 5 Available 021076
Book Book Nairobi
HF5415.13 .M59 2009 (Browse shelf(Opens below)) 6 Available 2020-3637

Includes bibliographical references (p. 214-219) and index.

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