The Co-operative University of Kenya

Essentials of Marketing Research / Joseph F. Hair, Jr. ... [et al.].

Contributor(s): Hair, Joseph FMaterial type: TextTextPublication details: Boston : McGraw-Hill/Higher Education, c2008Edition: 1st edDescription: xvi, 382 p. : ill. ; 26 cmISBN: 9780073381022 (alk. paper); 0073381020 (alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .E894 2008Online resources: Table of contents only | Publisher description
List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Karen
HF5415.2 .E894 2008 (Browse shelf(Opens below)) 1 Available 2020-0256
Book Book Karen
HF5415.2 .E894 2008 (Browse shelf(Opens below)) 2 Available 2020-0257

Includes bibliographical references (p. [358]-361) and index.

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