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		No cover image available Total Relationship Marketing : b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm Evert Gummesson. by Gummesson, Evert, 1936-. Edition: 3RD EDMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass Butterworth-Heinemann, 2008Online access: Table of contents,Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.55 .G86 2008. Lists: marketing, MSc-Marketing,Innovation and Technology. Place hold Add to cart (remove)
		Total Relationship Marketing Evert Gummesson. Marketing Management, Relationship Strategy, by Gummesson, Evert. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Butterworth-Heinemann, c1999Availability: Items available for loan: Mombasa (1) Call number: HF5415.55 .G86 1999, Nairobi (1) Call number: HF5415.55 .G86 1999. Place hold Add to cart (remove)
		No cover image available Market-led Strategic Change transforming the process of going to market Nigel Piercy. by Piercy, Nigel F. Series: The marketing series. Professional developmentEdition: 4th editionMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston Butterworth-Heinemann 2009Availability: Items available for loan: Karen (1) Call number: HF5415.13 .P54 2009. Lists: marketing. Place hold Add to cart (remove)
		Marketing Operations / Mike Worsam. by Worsam, Mike \| Chartered Institute of Marketing. Series: Marketing series (London, England)Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: Karen (1) Call number: HF5415 .W69 1998. Lists: MSc-Marketing,Innovation and Technology. Place hold Add to cart (remove)
		Hospitality marketing : principles and practice / David Bowie and Francis Buttle. by Bowie, David, 1951- \| Buttle, Francis. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier / Butterworth-Heinemann, c2011Availability: Items available for loan: Karen (1) Call number: TX911.3 .M3B69 2011. Lists: Hospitality and Tourism, marketing. Place hold Add to cart (remove)
		International Marketing Strategy Paul Fifield; Keith Lewis; Chartered Institute of Marketing. by Fifield, Paul \| Lewis, Keith \| Chartered Institute of Marketing. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann , 1998Availability: Items available for loan: Karen (1) Call number: HF5415 .F54 1998, Nairobi (2) Call number: HF5415 .F54 1998, ... Lists: MSc-Marketing,Innovation and Technology. Place hold Add to cart (remove)
		Marketing operations / Mike Worsam. by Worsam, Mike \| Chartered Institute of Marketing. Series: Marketing series (London, England)Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995Availability: Items available for loan: Karen (1) Call number: HF5415 .W69 1995. Place hold Add to cart (remove)
		E-Marketing Excellence : The Heart of E-busness / PR Smith and Dave Chaffey. by Smith, P. R. (Paul Russell), 1957- \| Chaffey, Dave, 1963- \| Chartered Institute of Marketing. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2002Online access: Table of contents \| Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.1265 .S615 2002. Lists: marketing, MSc-Marketing,Innovation and Technology. Place hold Add to cart (remove)
		Tourism Marketing for Cities and Towns : Using Branding and Events to Attract Tourism / Bonita M. Kolb. by Kolb, Bonita M. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006Online access: Table of contents only \| Publisher description Availability: Items available for loan: Karen (1) Call number: HT325 .K65 2006. Lists: marketing, MSc-Marketing,Innovation and Technology, Public relations and advertising. Place hold Add to cart (remove)

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