The Co-operative University of Kenya

E-Marketing Excellence : The Heart of E-busness / PR Smith and Dave Chaffey.

By: Smith, P. R. (Paul Russell), 1957-Contributor(s): Chaffey, Dave, 1963- | Chartered Institute of MarketingMaterial type: TextTextPublication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2002Description: xiii, 340 p. : ill. ; 25 cmISBN: 0750653353Subject(s): Internet marketingDDC classification: 658.8002854678 LOC classification: HF5415.1265 | .S615 2002Online resources: Table of contents | Publisher description
List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Karen
HF5415.1265 .S615 2002 (Browse shelf(Opens below)) 1 Available 2020-1441

Published in association with: the Chartered Institute of Marketing.

Includes bibliographical references and index.

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