The Co-operative University of Kenya

Marketing Operations / Mike Worsam.

By: Worsam, MikeContributor(s): Chartered Institute of MarketingMaterial type: TextTextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998Description: 419 p. : ill ; 30 cmISBN: 0750640308Subject(s): MarketingLOC classification: HF5415 | .W69 1998
List(s) this item appears in: MSc-Marketing,Innovation and Technology
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415 .W69 1998 (Browse shelf(Opens below)) 1 Available

"Published on behalf of the Chartered Institute of Marketing."

"Advanced certificate syllabus"--Cover.

Includes bibliographical references (p 411) and index.

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