Market-led Strategic Change transforming the process of going to market Nigel Piercy.
Material type: TextSeries: The marketing series. Professional developmentPublication details: Oxford ; Boston Butterworth-Heinemann 2009Edition: 4th editionDescription: xix,551p ill 24cmISBN: 97818561750473Subject(s): Marketing -managementLOC classification: HF5415.13 | P54 2009Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General book | Karen | HF5415.13 .P54 2009 (Browse shelf(Opens below)) | 1 | Available | 014629 |
Includes bibliographical references and index.
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