The Co-operative University of Kenya

Market-led Strategic Change transforming the process of going to market Nigel Piercy.

By: Piercy, Nigel FMaterial type: TextTextSeries: The marketing series. Professional developmentPublication details: Oxford ; Boston Butterworth-Heinemann 2009Edition: 4th editionDescription: xix,551p ill 24cmISBN: 97818561750473Subject(s): Marketing -managementLOC classification: HF5415.13 | P54 2009
List(s) this item appears in: marketing
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415.13 .P54 2009 (Browse shelf(Opens below)) 1 Available 014629

Includes bibliographical references and index.

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