The Co-operative University of Kenya

Tourism Marketing for Cities and Towns : Using Branding and Events to Attract Tourism / Bonita M. Kolb.

By: Kolb, Bonita MMaterial type: TextTextPublication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006Description: xvi, 310 p. ; 22 cmISBN: 075067945X (pbk. : alk. paper)Subject(s): City promotion | Tourism -- MarketingDDC classification: 659.2/930776 LOC classification: HT325 | .K65 2006Online resources: Table of contents only | Publisher description
Contents:
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
List(s) this item appears in: Public relations and advertising | marketing | MSc-Marketing,Innovation and Technology
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Karen
HT325 .K65 2006 (Browse shelf(Opens below)) 1 Available 2020-1600

Includes bibliographical references and index.

Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.

There are no comments on this title.

to post a comment.
© Cooperative University Library Karen, P. O. 24814-00502 Karen Nairobi Nairobi Kenya
Tel.: +254 020 8891401-4