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Total Relationship Marketing : b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3RD EDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass Butterworth-Heinemann, 2008Online access: Table of contents,Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.55 .G86 2008.

Total Relationship Marketing Evert Gummesson. Marketing Management, Relationship Strategy,

by Gummesson, Evert.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Butterworth-Heinemann, c1999Availability: Items available for loan: Mombasa (1) Call number: HF5415.55 .G86 1999, Nairobi (1) Call number: HF5415.55 .G86 1999.

Business Law in the Global Marketplace Peter Nayler.

by Nayler, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, Eng : Elsevier Butterworth-Heinemann, c2006Availability: Items available for loan: Karen (3) Call number: K3943 .N38 2006, .., Mombasa (1) Call number: K3943 .N38 2006. Not available: In transit (1).

Market-led Strategic Change transforming the process of going to market Nigel Piercy.

by Piercy, Nigel F.

Series: The marketing series. Professional developmentEdition: 4th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston Butterworth-Heinemann 2009Availability: Items available for loan: Karen (1) Call number: HF5415.13 .P54 2009.
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands De Chernatony, Leslie,

by De Chernatony, Leslie.

Edition: 3rd editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann 2010Availability: Items available for loan: Karen (1) Call number: HD69.B7 D4 2010.

Knowledge Management in Theory and Practice Kimiz Dalkir.

by Dalkir, Kimiz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston Elsevier/Butterworth Heinemann, c2005Online access: Publisher description .Table of contents only Availability: Items available for loan: Karen (2) Call number: HD30.2 .D354 2005, ...

Manual of Travel Agency Practice Gwenda Syratt.

by Syratt, Gwenda.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1992Availability: No items available.

Total Quality Management : Text with Cases John S. Oakland.

by Oakland, John S.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston Butterworth-Heinemann, 2000Online access: Publisher description Availability: Items available for loan: Karen (1) Call number: HD62.15 .O173 2003.

Optometric Management Of Reading Dysfunction / John R. Griffin ... [et al.].

by Griffin, John R [Editor] | Griffin, John R, 1934-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Butterworth-Heinemann, 1996Availability: Items available for loan: Karen (1) Call number: RJ61 .O68 1996.

Planning IT : creating an information management strategy David J. Silk,

by Silk, David J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1991Availability: Items available for loan: Karen (1) Call number: HD30.2 .S55 1991.

Aligning Human Resources and Business Strategy / Linda Holbeche.

by Holbeche, Linda.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999Availability: Items available for loan: Karen (1) Call number: HF5549.5.M3 H65 1999.

The Human Resources Scorecard : Measuring the Return on Investment / Jack J. Phillips, Ron D. Stone, Patricia Pulliam Phillips.

by Phillips, Jack J, 1945- | Stone, Ron D | Phillips, Patricia Pulliam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Butterworth-Heinemann, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: Karen (1) Call number: HD4945 .P44 2001.

Managing Information : For Continual Improvement / David A. Wilson.

by Wilson, David A, 1939- | Institute of Management (Great Britain).

Series: Institute of Management seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, c1993Availability: Items available for loan: Karen (1) Call number: HD30.213 .W55 1993.

Human resource management in the hospitality and tourism industry / Michael Riley.

by Riley, Michael | Riley, Michael. Human resource management.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1996Online access: Publisher description | Table of contents Availability: Items available for loan: Karen (1) Call number: TX 911.3 .P4 R55 1996.

Marketing Operations / Mike Worsam.

by Worsam, Mike | Chartered Institute of Marketing.

Series: Marketing series (London, England)Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: Karen (1) Call number: HF5415 .W69 1998.

Strategic Questions in Food and Beverage Management / edited by Roy C. Wood.

by Wood, Roy C, 1959-.

Series: The hospitality, leisure, and tourism seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2000Online access: Publisher description | Table of contents Availability: Items available for loan: Karen (2) Call number: TX911.3 .M27 S757 2000, ...

The Business of Hotels / S. Medlik and H. Ingram.

by Medlik, S.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2000Availability: Items available for loan: Karen (1) Call number: TX911.3.M27 M4 2000.

Introduction to International Disaster Management / Damon Coppola.

by Coppola, Damon P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Butterworth-Heinemann, c2011Availability: Items available for loan: Karen (6) Call number: HV553 .C693 2011, .., Nairobi (1) Call number: HV553 .C693 2011.

Front Office : Procedures, social skills, yield and management

by Peter Abbott | Sue Lewry.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999Availability: Items available for loan: Karen (3) Call number: TX911.3.F75 A23 1999, ...

Food Supply Chain Management : issues for the hospitality and retail sectors

by Jane F Eastham | Stephen D Ball.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 2001Availability: Items available for loan: Karen (1) Call number: HD9000.5 .E27 2001.

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