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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands De Chernatony, Leslie,

By: De Chernatony, Leslie Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann 2010Edition: 3rd editionDescription: xvi,376p illISBN: 139781856177733Subject(s): brand visionLOC classification: HD69.B7 | D4 2010

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General book	Karen	HD69.B7 D4 2010 (Browse shelf(Opens below))	1	Available		014631

includes bibliographical references and index

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The Co-operative University of Kenya

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands De Chernatony, Leslie,