Manager's Guide to Marketing, Advertising, and Publicity / Barry Callen.
Material type: TextSeries: Briefcase bookPublication details: New York : McGraw Hill, c2010Description: xviii, 250 p. : ill. ; 23 cmISBN: 9780071627962 (pbk.); 0071627960 (pbk.)Other title: Marketing, advertising, and publicitySubject(s): Marketing | Advertising | PublicityLOC classification: HF5415 | .C2535 2010Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Short Loan | Karen | HF5415 .C2535 2010 (Browse shelf(Opens below)) | 1 | Available | 2020-0318 |
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HF5415 .B679 2004 The New Global Marketing Reality / | HF5415 .B7 2013 Essentials of Marketing | HF5415 .B7729 2012 Marketing | HF5415 .C2535 2010 Manager's Guide to Marketing, Advertising, and Publicity / | HF5415 .C6944 1999 Strategic Marketing Management Cases / | HF5415 .C6944 1999 Strategic Marketing Management Cases / | HF5415 .C79 1971 Basic Marketing: Concepts, Decisions, and Strategies |
Includes index.
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