Manager's Guide to Marketing, Advertising, and Publicity / (Record no. 6522)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01296cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16476882 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210407143906.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100925s2010 nyua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010655090 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA953628 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015270375 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071627962 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071627960 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn277205846 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Language of cataloging | eng |
| Transcribing agency | UKM |
| Modifying agency | BTCTA |
| -- | YDXCP |
| -- | BWX |
| -- | CLE |
| -- | PX0 |
| -- | OCLCQ |
| -- | QBX |
| -- | TOH |
| -- | UKMGB |
| -- | OCLCQ |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .C2535 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Callen, Barry. |
| 245 10 - TITLE STATEMENT | |
| Title | Manager's Guide to Marketing, Advertising, and Publicity / |
| Statement of responsibility, etc. | Barry Callen. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing, advertising, and publicity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 250 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Briefcase books |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicity. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Briefcase book. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | General book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Karen | Karen | 31/01/2020 | Donation from Kenyatta University | HF5415 .C2535 2010 | 2020-0318 | 31/01/2020 | 1 | 31/01/2020 | Short Loan |