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Integrated Advertising, Promotion and Marketing Communication Clow, Kenneth E. and Baack , Donald

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd edition Publication details: New Delhi: Prentice-Hall of Inida, 2007Availability: Items available for loan: Mombasa (1) Call number: HF5415.123 .C56 2007.
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Excellence in Advertising : The IPA Guide to Best Practice

by Butterfield, L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : , Butterworths 1997Availability: Items available for loan: Karen (1) Call number: HF 5821 .E93 1997.

The Practice of Advertising / edited by Normam A. Hart.

by Normam A. Hart | Hart, Norman A | CAM Foundation | Chartered Institute of Marketing.

Series: Marketing series (London, England)Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Heinemann Professional Pub., 1990Availability: Items available for loan: Karen (1) Call number: HF5823 .H37 1990.

The Bondage / by Robert J. Wieland.

by Wieland, Robert J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kendu Bay, Kenya : Africa Herald Publishing House, NO YEARAvailability: Items available for reference: Karen Not for loan (1) Call number: MLCS 93/05469 (H) .

Advertising / John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler.

by Wright, John Sherman, 1920- | Winter, Willis L | Zeigler, Sherilyn K.

Series: McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1982Availability: Items available for loan: Karen (1) Call number: HF5823 .W7 1982.

Advertising in the Marketplace / John D. Burke.

by Burke, John D, 1917-.

Series: The Gregg/McGraw-Hill marketing seriesEdition: 2d ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Gregg Division, McGraw-Hill, c1980Availability: Items available for loan: Karen (1) Call number: HF5823 .B855 1980.

Advertising Research / [by] Tom Cannon.

by Cannon, Tom.

Series: Intertext marketing research seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Aylesbury : Intertext, 1973Availability: Items available for loan: Karen (1) Call number: HF5827 .C28 1973.

Planning & Running Your Exhibition Stand: a practical guide to getting the most out of exhibitions. Nathan Hoshen

by Nathan Hoshen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: S.l. Management Update, 1988Availability: Items available for loan: Karen (1) Call number: HF5438.5 .H67 1988.

The craft of copywriting / by Alastair Crompton.

by Crompton, Alastair.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Business Books, 1979Availability: Items available for loan: Karen (1) Call number: HF5825.C7 1979.

Mordern Business : a Series of Texts Prepared as Part of the Modern Business Program, . Advertising

by Gene Reichert; Thomas B McCabe; Alexander Hamilton Institute (U.S.) | Alexander Hamilton Institute (U.S.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Alexander Hamilton Institute 1977Availability: Items available for reference: Mombasa Not for loan (1) Call number: HF5845.R45 1977.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2012Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2012.

Contemporary Advertising / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008Online access: Table of contents only Availability: Items available for loan: Karen (6) Call number: HF5821 .B62 2008, .., Karen 2 (1) Call number: HF5821 .B62 2008. Items available for reference: Karen Not for loan (1) Call number: HF5821 .B62 2008.

Manager's Guide to Marketing, Advertising, and Publicity / Barry Callen.

by Callen, Barry.

Series: Briefcase bookMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Karen (1) Call number: HF5415 .C2535 2010.

Promotion and Integrated Marketing Communications / Richard J. Semenik.

by Semenik, Richard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002Availability: Items available for loan: Karen (1) Call number: HF5837 .S45 2002.

Advertising Copywriting / Philip Ward Burton.

by Burton, Philip Ward, 1910-.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1999Availability: Items available for loan: Karen (2) Call number: HF5825 .B8 1999, ... Items available for reference: Karen Not for loan (1) Call number: HF5825 .B8 1999.

Guerrilla Marketing Attack : new strategies, tactics, and weapons for winning big profits for your small business / Jay Conrad Levinson.

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, 1989Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Karen (1) Call number: HF5415 .L476 1989.

Do-it-Yourself Advertising : How to Produce Great Ads, Brochures, Catalogs, Direct Mail and Much More / Fred E. Hahn.

by Hahn, Fred E, 1925-.

Series: Wiley small business editionsMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : J. Wiley, c1993Online access: Publisher description | Table of contents only Availability: Items available for loan: Karen (1) Call number: HF5823 .H187 1993.

Contemporary Advertising / William F. Arens.

by Arens, William F.

Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Karen (3) Call number: HF5821 .B62 2006, ...

Grapevine : the new art of word-of-mouth marketing / Dave Balter and John Butman.

by Balter, Dave | Butman, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Portfolio, 2005Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Karen (1) Call number: HF5827.95 .B35 2005.

Advertising and Integrated Brand Promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 5th Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2009Other title: Advertising & integrated brand promotion.Availability: Items available for loan: Karen (5) Call number: HF5821 .O34 2009, ...

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