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Manager's Guide to Marketing, Advertising, and Publicity /

Callen, Barry.

Manager's Guide to Marketing, Advertising, and Publicity / Marketing, advertising, and publicity Barry Callen. - New York : McGraw Hill, c2010. - xviii, 250 p. : ill. ; 23 cm. - Briefcase books . - Briefcase book. .

Includes index.

ISBN: 9780071627962 (pbk.) 0071627960 (pbk.)

Source: McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004

LCCN: 2010655090

Nat. Bib. No.: GBA953628 bnb

Nat. Bib. Agency Control No.: 015270375 Uk

Subjects--Topical Terms:
Marketing.
Advertising.
Publicity.

LC Class. No.: HF5415 / .C2535 2010

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Manager's Guide to Marketing, Advertising, and Publicity /