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Services Marketing: Christopher Lovelock and John Wirtz people, technology strategy

by Lovelock, Christopher | Lovelock, Christopher.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : Prentice Hall, 2011Availability: Items available for loan: Karen (3) Call number: HF5415.122 .L68 2011, .., Mombasa (2) Call number: HF5415.122 .L68 2007, ... Not available: In transit (3).

Global Marketing :Foreign Entry, Local Marketing & Global Management Johny K. Johansson.

by Johansson, Johny K.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, 2009Availability: Items available for loan: Karen (1) Call number: HF1416 .J63 2009.
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Marketing Management Kotler, Philip

by Kotler, Philip.

Series: Marketing ManagementEdition: 13th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey: Pearson Education, c2009Availability: Items available for loan: Karen (19) Call number: HF5415.13 .K64 2012, .., Mombasa (3) Call number: HF5415.13 .K64 2012, .., Nairobi (2) Call number: HF 5415.13 .K64 2012, ... Not available: Checked out (1). In transit (3).

Marketing Channels a Management View Bert Rosenbloom.

by Rosenbloom, Bert.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia ; |a Mason, OH :. |b South-Western Cengage Learning, c2013Availability: Items available for loan: Karen (1) Call number: HF5415.129 .R67 2013.

Marketing Management Philip Kotler.

by Kotler, Philip Kotler, Philip.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : |b Prentice Hall, 2003Availability: Items available for loan: Karen (1) Call number: HF5415.13 .K64 2003, Nairobi (1) Call number: HF5415.13 .K64 2003. Not available: In transit (1).

Elements of Marketing/ A.R. Morden,

by Morden, A.R.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: LONDON; ELBS, 1993Availability: Items available for loan: Karen (2) Call number: HF5415 .M6 1993, ...

Total Relationship Marketing : b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3RD EDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass Butterworth-Heinemann, 2008Online access: Table of contents,Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.55 .G86 2008.

Social Marketing : Influencing Behaviors for Good Philip Kotler and Nancy R Lee

by Kotler, Philip.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage 2008Availability: Items available for loan: Karen (1) Call number: HF5414 .K636 2008.

Marketing Strategies : new approaches, new techniques edited by Malcolm McDonald.

by McDonald, Malcolm | McDonald, Malcolm.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, OX, U.K. ; Tarrytown, N.Y., U.S.A : Pergamon, 1995Online access: Publisher description,Table of contents only Availability: Items available for loan: Karen (2) Call number: HF5415.2 .M3587 1995 , ...

Business Marketing Management:B2B Michael D Hutt and Thomas W Speh

by Hutt, Micheal D | Spheh Thomas W.

Edition: 11th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: australia Thomson South - Western 2008Availability: Items available for loan: Karen (1) Call number: HF5415.13 .H8 2013. Items available for reference: Karen Not for loan (1) Call number: HF5415.13 .H8 2013.
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Total Relationship Marketing Evert Gummesson. Marketing Management, Relationship Strategy,

by Gummesson, Evert.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Butterworth-Heinemann, c1999Availability: Items available for loan: Mombasa (1) Call number: HF5415.55 .G86 1999, Nairobi (1) Call number: HF5415.55 .G86 1999.

Marketing & Selling Professional Services : practical approaches to practice development Patrick Forsyth.

by Forsyth, Patrick.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; |a Sterling, Va. : Kogan Page, c 2003Online access: Publisher description |u http://www.loc.gov/catdir/enhancements/fy0715/2003017300-d.html Availability: Items available for loan: Karen (1) Call number: HD8038.A1 F67 2003.
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Basic Marketing : A Global-managerial Approach William D. Perreault, Jr., E. Jerome McCarthy

by Perreault, William D.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002Availability: Items available for loan: Karen (3) Call number: HF5415.13 .M369 2002, .., Nairobi (2) Call number: HF5415.13 .M369 2002, ...

Marketing: An Introductory Text Michael, J. Baker

by Baker, Michael J.

Edition: 3rd.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Macmillan, 1979Availability: Items available for loan: Karen (3) Call number: HF 5415 .B275 1979, ... Items available for reference: Karen Not for loan (1) Call number: HF 5415 .B275 1979.

Strategic Marketing Management: Planning, Implementation and Control Richard M.S.Wilson and Colin Gilligan.

by Richard M.S.Wilson | Colin Gilligan.

Edition: 3rd ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam,. Elsevier 2005Availability: Items available for loan: Karen (1) Call number: HF5415.13 .W5 2005.
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Principles of Marketing A Skill-Building Approach Thuo, J. Kuria

by Thuo, J. Kuria.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Nairobi : Acrodile, c2008Availability: Items available for loan: Karen (13) Call number: HF5415.2.K4 T49 2008, .., Mombasa (5) Call number: HF5415.2.K4 T49 2008, .., Nairobi (10) Call number: HF5415.2.K4 T49 2008, ... Not available: In transit (4).

Fundamentals of Marketing/ Kibera, FN. and Waruingi, BC. An African perspective

by Kibera, FN | Waruingi, BC.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Nairobi, Kenya : Kenya Literature Bureau, c2009Availability: Items available for loan: Karen (20) Call number: HF5415.K53 1988, .., Mombasa (2) Call number: HF5415.K53 2009, .., Nairobi (7) Call number: HF5415.K53 1988, ... Not available: In transit (2).

Introduction to Marketing Carl McDaniel, Charles W. Lamb and Joseph F. Hair

by McDaniel Carl.

Edition: 12th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia : South Western Cengage Learning, ©2013Availability: Items available for loan: Karen (1) Call number: HF5415 .M33 2013.

Marketing . Michael J. Etzel, Bruce J. Walker, William J. Stanton

by Etzel, Michael J | Bruce J.Walker | William J. Stanton.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston: McGraw-Hill/Irwin, 2007Availability: Items available for loan: Karen (2) Call number: HF5415 .S745 2007, ...
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Marketing Simplified A Book for Marketing Papers of KNEC,ABE ICM,CIM and General Reading N.A.Saleemi,E.K Njoroge

by Saleemi, Nisar Ahmed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Nairobi : Saleemi publications, 1997Availability: Items available for loan: Karen (7) Call number: HF5415 .S25 1997, .., Nairobi (1) Call number: HF5415 .S25 1997. Not available: In transit (2).

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