The Co-operative University of Kenya

MSc-Marketing,Innovation and Technology

This list contains 68 titles

Marketing Management Kotler, Philip

by Kotler, Philip.

Edition: 14TH EDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: HARLOW PEARSON EDUCATION LIMITED 2013Availability: Items available for loan: Karen (4) Call number: HF5415.13 .K64 2013, .., Mombasa (1) Call number: HF5415.13 .K64 2013.
Marketing Management Kotler, Philip

by Kotler, Philip.

Series: Marketing ManagementEdition: 13th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey: Pearson Education, c2009Availability: Items available for loan: Karen (19) Call number: HF5415.13 .K64 2012, .., Mombasa (3) Call number: HF5415.13 .K64 2012, .., Nairobi (2) Call number: HF 5415.13 .K64 2012, ... Not available: Checked out (1). In transit (3).
Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991Availability: Items available for loan: Karen (1) Call number: HF5415.13 .K64 1991.
Marketing Management : Knowledge and Skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2004Online access: Table of contents only Availability: Items available for loan: Karen (1) Call number: HF5415.13 .P387 2004.
Marketing Management, by G.B. Giles.

by Giles, G. B. (George Bernard).

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London, Macdonald & Evans, 1978Availability: Items available for loan: Karen (1) Call number: HF5415.13 .G48 1978.
Marketing of Agricultural Products / Richard L. Kohls, Joseph N. Uhl.

by Kohls, Richard L. (Richard Louis), 1921- | Uhl, Joseph N [joint author.].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Macmillan, c1980Availability: Items available for loan: Karen (1) Call number: HD9000.5 .K57 1980.
Marketing Operations / Mike Worsam.

by Worsam, Mike | Chartered Institute of Marketing.

Series: Marketing series (London, England)Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: Karen (1) Call number: HF5415 .W69 1998.
Marketing Overseas. Henry, Deschampsneufs

by Deschampsneufs, Henry.

Series: The Commonwealth and international library. The essentials of marketing seriesEdition: [1st ed.]Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, New York, Pergamon Press [1967]Availability: Items available for loan: Karen (1) Call number: HF1009.5 .D37 1967. Items available for reference: Karen Not for loan (1) Call number: HF1009.5 .D37 1967.
Marketing Problems and Improvement Programs.

by Abbott, John Cave, 1919- [from old catalog].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Rome, Food and Agriculture Organization of the United Nations, 1958Availability: Items available for loan: Karen (3) Call number: HD9000.5 .A2 1958., ...
Marketing Strategies : new approaches, new techniques edited by Malcolm McDonald.

by McDonald, Malcolm | McDonald, Malcolm.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, OX, U.K. ; Tarrytown, N.Y., U.S.A : Pergamon, 1995Online access: Publisher description,Table of contents only Availability: Items available for loan: Karen (2) Call number: HF5415.2 .M3587 1995 , ...
Marketing Today / Gordon Oliver.

by Oliver, Gordon, 1941-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Prentice Hall, 1990Availability: Items available for loan: Karen (1) Call number: HF5415 .O5544 1990.
Marketing: Planning & Strategy. Subhash C. Jain

by Jain, Subhash. C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio Thomson Custom c2004Availability: Items available for loan: Karen (1) Call number: HF5415.13 .J35 2004.
Milk to Market: forty years of milk marketing.

by Baker, Stanley.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London, Heinemann, 1973Availability: Items available for loan: Karen (1) Call number: HD9282.G7 B34 1973.
Modern Marketing Management: Selected Readings; edited by R. J. Lawrence and M. J. Thomas.

by Lawrence, Raymond John [comp.] | Thomas, Michael J, 1933-.

Series: Penguin modern management readingsMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harmondsworth, Penguin, 1971Availability: Items available for reference: Karen Not for loan (1) Call number: HF5415.13 .L38 1071.
Organization Theory & Design / Richard L. Daft.

by Daft, Richard L [author.].

Edition: 4e.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Cengage Learning, [1992]Other title: Organization Theory and Design.Availability: Items available for loan: Karen (1) Call number: HD31 .D135 1992.
Policy Interventions for Technological Innovation in Developing Countries / prepared by Charles Cooper.

by Cooper, Charles A, 1933-.

Series: World Bank staff working paper ; no. 441Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Washington, D.C., U.S.A. (1818 H Street, N.W., Washington, D.C. 20433) : World Bank, 1980Availability: Items available for loan: Karen (1) Call number: T 173 8 .C6 1980.
Principles and Practice of Marketing David, Jobber [and] Fiona Ellis-Chadwick

by Jobber, David | Fiona Ellis-Chadwick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Mc graw hill, 2013Availability: Items available for loan: Karen (1) Call number: HF5415 .J62 2013, Nairobi (1) Call number: HF5415 .J62 2013.
Principles of Marketing A Skill-Building Approach Thuo, J. Kuria

by Thuo, J. Kuria.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Nairobi : Acrodile, c2008Availability: Items available for loan: Karen (13) Call number: HF5415.2.K4 T49 2008, .., Mombasa (5) Call number: HF5415.2.K4 T49 2008, .., Nairobi (10) Call number: HF5415.2.K4 T49 2008, ... Not available: In transit (4).
Principles of Services Marketing Adrian Palmer.

by Palmer, Adrian | Palmer, Adrian.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; McGraw-Hill, 2011Availability: Items available for loan: Mombasa (1) Call number: HF5415.13.P3242 2011, Karen (4) Call number: HF5415.13.P3242 2011, ... Not available: In transit (1).
Promotion and Integrated Marketing Communications / Richard J. Semenik.

by Semenik, Richard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002Availability: Items available for loan: Karen (1) Call number: HF5837 .S45 2002.
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