The Co-operative University of Kenya

Marketing: Planning & Strategy. Subhash C. Jain

By: Jain, Subhash. CMaterial type: TextTextPublication details: Mason, Ohio Thomson Custom c2004Edition: 7th edDescription: xii,931p.: ill.; 24cmISBN: 9780759338715Subject(s): Marketing -- Mangement -- Case StudiesLOC classification: HF5415.13 | .J35 2004
List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415.13 .J35 2004 (Browse shelf(Opens below)) 1 Available 012707

Companion to: Marketing planning & strategy ed. 2000.

includes Bibliographic References and Index

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