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Marketing Management : Knowledge and Skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2004Edition: 7th edDescription: xvii, 782 p. : ill. (some col.), col. map ; 26 cmISBN: 9780073381138 (alk. paper); 0073381136 (alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P387 2004Online resources: Table of contents only

List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General book	Karen	HF5415.13 .P387 2004 (Browse shelf(Opens below))	1	Available		2023-0116

Includes bibliographical references and index.

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