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Promotion and Integrated Marketing Communications / Richard J. Semenik.

By: Semenik, Richard JMaterial type: Text

TextPublication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002Description: xxxix, 582 p. : ill. (some col.) ; 29 cmISBN: 0324062532 (core text with Info Trac); 0324125682 (core text only)Subject(s): Advertising campaigns | Communication in marketingDDC classification: 659.1 LOC classification: HF5837 | .S45 2002

List(s) this item appears in: Public relations and advertising | marketing | MSc-Marketing,Innovation and Technology

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Item type	Current library	Call number	Status	Date due	Barcode
Book	Karen	HF5837 .S45 2002 (Browse shelf(Opens below))	Available		2020-0584

Includes bibliographical references and indexes.

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The Co-operative University of Kenya

Promotion and Integrated Marketing Communications / Richard J. Semenik.