The Co-operative University of Kenya

Advertising / John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler.

By: Wright, John Sherman, 1920-Contributor(s): Winter, Willis L | Zeigler, Sherilyn KMaterial type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1982Edition: 5th edDescription: xiv, 545 p., [16] p. of plates : ill. (some col.) ; 27 cmISBN: 007072069X :Subject(s): AdvertisingLOC classification: HF5823 | .W7 1982
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5823 .W7 1982 (Browse shelf(Opens below)) 1 Available 012273

Includes bibliographies and index.

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