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Integrated Advertising, Promotion and Marketing Communication Clow, Kenneth E. and Baack , Donald

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd edition Publication details: New Delhi: Prentice-Hall of Inida, 2007Availability: Items available for loan: Mombasa (1) Call number: HF5415.123 .C56 2007.
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Excellence in Advertising : The IPA Guide to Best Practice

by Butterfield, L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : , Butterworths 1997Availability: Items available for loan: Karen (1) Call number: HF 5821 .E93 1997.

Mordern Business : a Series of Texts Prepared as Part of the Modern Business Program, . Advertising

by Gene Reichert; Thomas B McCabe; Alexander Hamilton Institute (U.S.) | Alexander Hamilton Institute (U.S.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Alexander Hamilton Institute 1977Availability: Items available for reference: Mombasa Not for loan (1) Call number: HF5845.R45 1977.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2012Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2012.

Manager's Guide to Marketing, Advertising, and Publicity / Barry Callen.

by Callen, Barry.

Series: Briefcase bookMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Karen (1) Call number: HF5415 .C2535 2010.

Promotion and Integrated Marketing Communications / Richard J. Semenik.

by Semenik, Richard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002Availability: Items available for loan: Karen (1) Call number: HF5837 .S45 2002.

Guerrilla Marketing Attack : new strategies, tactics, and weapons for winning big profits for your small business / Jay Conrad Levinson.

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, 1989Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Karen (1) Call number: HF5415 .L476 1989.

Grapevine : the new art of word-of-mouth marketing / Dave Balter and John Butman.

by Balter, Dave | Butman, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Portfolio, 2005Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Karen (1) Call number: HF5827.95 .B35 2005.

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Karen (1) Call number: HF5415.123 .S54 2007.

Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : South-Western, Cengage Learning, c2012Availability: Items available for loan: Karen (2) Call number: HF5821 .O34 2012, ...

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2004.

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