Basic Marketing Research : applications to contemporary issues / Naresh K. Malhotra.
Material type: TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2002Description: xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0133768562 (hardback : alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .M288 2002Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book | Karen | HF5415.2 .M288 2002 (Browse shelf(Opens below)) | 1 | Available | 2020-4066 |
Free student CD included: SPSS student edition 10.0 for windows.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.
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