The Co-operative University of Kenya

Basic Marketing Research : (Record no. 8499)

MARC details
000 -LEADER
fixed length control field 01139cam a22002894a 4500
001 - CONTROL NUMBER
control field 12577727
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210408020609.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011101s2002 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001055465
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133768562 (hardback : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M288 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Basic Marketing Research :
Remainder of title applications to contemporary issues /
Statement of responsibility, etc. Naresh K. Malhotra.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 685 p. :
Other physical details ill. (some col.) ;
Dimensions 26 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note Free student CD included: SPSS student edition 10.0 for windows.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 3311
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Karen Karen 30/09/2020 DONATION FROM DELTA COLLEGE UK   HF5415.2 .M288 2002 2020-4066 30/09/2020 1 30/09/2020 Book

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