Basic Marketing Research : (Record no. 8499)
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000 -LEADER | |
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fixed length control field | 01139cam a22002894a 4500 |
001 - CONTROL NUMBER | |
control field | 12577727 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210408020609.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 011101s2002 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2001055465 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0133768562 (hardback : alk. paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.2 |
Item number | .M288 2002 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/3 |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malhotra, Naresh K. |
245 10 - TITLE STATEMENT | |
Title | Basic Marketing Research : |
Remainder of title | applications to contemporary issues / |
Statement of responsibility, etc. | Naresh K. Malhotra. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Upper Saddle River, NJ : |
Name of publisher, distributor, etc. | Prentice Hall, |
Date of publication, distribution, etc. | c2002. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxiii, 685 p. : |
Other physical details | ill. (some col.) ; |
Dimensions | 26 cm. + |
Accompanying material | 1 CD-ROM (4 3/4 in.) |
500 ## - GENERAL NOTE | |
General note | Free student CD included: SPSS student edition 10.0 for windows. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
538 ## - SYSTEM DETAILS NOTE | |
System details note | System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research. |
9 (RLIN) | 3311 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | General book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Karen | Karen | 30/09/2020 | DONATION FROM DELTA COLLEGE UK | HF5415.2 .M288 2002 | 2020-4066 | 30/09/2020 | 1 | 30/09/2020 | Book |