The Co-operative University of Kenya

Basic Marketing Research :

Malhotra, Naresh K.

Basic Marketing Research : applications to contemporary issues / Naresh K. Malhotra. - Upper Saddle River, NJ : Prentice Hall, c2002. - xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)

Free student CD included: SPSS student edition 10.0 for windows.

Includes bibliographical references and indexes.


System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.

0133768562 (hardback : alk. paper)

2001055465


Marketing research.

HF5415.2 / .M288 2002

658.8/3

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