The Co-operative University of Kenya

Basic Marketing Research : applications to contemporary issues / Naresh K. Malhotra.

By: Malhotra, Naresh KMaterial type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c2002Description: xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0133768562 (hardback : alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .M288 2002
List(s) this item appears in: marketing
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Book Book Karen
HF5415.2 .M288 2002 (Browse shelf(Opens below)) 1 Available 2020-4066

Free student CD included: SPSS student edition 10.0 for windows.

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.

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