The Co-operative University of Kenya

marketing

This list contains 65 titles

The Brand IDEA : Managing Nonprofit Brands with Integrity, Democracy, and Affinity / Nathalie Laidler-Kylander and Julia Shepard Stenzel.

by Laidler-Kylander, Nathalie | Stenzel, Julia Shepard, 1964-.

Edition: 1st edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, 2013Availability: Items available for loan: Karen (1) Call number: HD62.6 .L35 2013.
The Four Pillars of Profit-Driven Marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.

by Moeller, Leslie H, 1961- | Landry, Edward C, 1965- | Kinni, Theodore B, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2009Online access: Table of contents only Availability: Items available for loan: Karen (4) Call number: HF5415.13 .M59 2009, .., Nairobi (2) Call number: HF5415.13 .M59 2009, ...
The New Global Marketing Reality / Richard Brookes and Roger Palmer.

by Brookes, Richard, 1945- | Palmer, Roger. (Roger A.).

Series: The New Global Marketing RealityMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Nairobi (1) Call number: HF5415 .B679 2004, Karen (1) Call number: HF5415 .B679 2004.
Tourism Marketing for Cities and Towns : Using Branding and Events to Attract Tourism / Bonita M. Kolb.

by Kolb, Bonita M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006Online access: Table of contents only | Publisher description Availability: Items available for loan: Karen (1) Call number: HT325 .K65 2006.
Tourism Marketing for Cities and Towns : Using Social Media and Branding to Attract Tourists / Bonita Kolb.

by Kolb, Bonita M [author.].

Edition: Second Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Karen (2) Call number: HT325 .K65 2017, ... Not available: In transit (1).
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