The Co-operative University of Kenya

The New Global Marketing Reality / Richard Brookes and Roger Palmer.

By: Brookes, Richard, 1945-Contributor(s): Palmer, Roger. (Roger A.)Material type: TextTextSeries: The New Global Marketing RealityPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004Description: xii, 292 p. : ill. ; 25 cmISBN: 1403905207 Subject(s): Marketing -- ManagementLOC classification: HF5415 | .B679 2004Online resources: Contributor biographical information | Publisher description | Table of contents
List(s) this item appears in: marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415 .B679 2004 (Browse shelf(Opens below)) Available 013101
General book General book Nairobi
HF5415 .B679 2004 (Browse shelf(Opens below)) 1 Available

Includes bibliographical references and index.

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