Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN: 0072536764 (alk. paper); 0071214380 (international : alk. paper)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2004Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book | Karen | HF5823 .B387 2004 (Browse shelf(Opens below)) | 1 | Available | 2021-0191 |
Includes bibliographical references (p. EN1-EN25) and index.
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