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Integrated Advertising, Promotion and Marketing Communication Clow, Kenneth E. and Baack , Donald

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd edition Publication details: New Delhi: Prentice-Hall of Inida, 2007Availability: Items available for loan: Mombasa (1) Call number: HF5415.123 .C56 2007.
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Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2012Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2012.

Promotion and Integrated Marketing Communications / Richard J. Semenik.

by Semenik, Richard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002Availability: Items available for loan: Karen (1) Call number: HF5837 .S45 2002.

The Four Pillars of Profit-Driven Marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.

by Moeller, Leslie H, 1961- | Landry, Edward C, 1965- | Kinni, Theodore B, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2009Online access: Table of contents only Availability: Items available for loan: Karen (4) Call number: HF5415.13 .M59 2009, .., Nairobi (2) Call number: HF5415.13 .M59 2009, ...
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Karen (1) Call number: HF5415.123 .S54 2007.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2004.

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