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		Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: 10th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2012Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2012. Lists: marketing, MSc-Marketing,Innovation and Technology, Public relations and advertising. Place hold Add to cart (remove)
		Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2004. Lists: marketing, Public relations and advertising. Place hold Add to cart (remove)

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