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		Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A. Shimp. by Shimp, Terence A \| Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Karen (1) Call number: HF5415.123 .S54 2007. Lists: marketing, Public relations and advertising. Place hold Add to cart (remove)
		Successful Direct Marketing Methods / Bob Stone. by Stone, Bob, 1918-2007. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, 1988Availability: Items available for loan: Karen (1) Call number: HF5415.122 .S76 1988. Place hold Add to cart (remove)

The Co-operative University of Kenya