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		No cover image available Total Relationship Marketing : b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm Evert Gummesson. by Gummesson, Evert, 1936-. Edition: 3RD EDMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass Butterworth-Heinemann, 2008Online access: Table of contents,Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.55 .G86 2008. Lists: marketing, MSc-Marketing,Innovation and Technology. Place hold Add to cart (remove)
		Total Relationship Marketing Evert Gummesson. Marketing Management, Relationship Strategy, by Gummesson, Evert. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Butterworth-Heinemann, c1999Availability: Items available for loan: Mombasa (1) Call number: HF5415.55 .G86 1999, Nairobi (1) Call number: HF5415.55 .G86 1999. Place hold Add to cart (remove)
		Bold : How to be Brave in Business and Win [By] Shaun Smith & Andy Milligan. by Smith, Shaun. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia, PA : Kogan Page, 2011Availability: No items available. Add to cart (remove)
		Managing The Customer Experience : turning customers into advocates / Shaun Smith & Joe Wheeler. by Smith, Shaun \| Wheeler, Joe. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002Availability: Not available: Checked out (1). Lists: marketing. Place hold Add to cart (remove)

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